Han Kyul (played by Gong Yoo), the handsome son of a wealthy hotelier family, is set in his bachelor lifestyle and does not believe in commitment. To avoid his family's constant pressure for him to marry, he decides to pay someone, Eun Chan (played by Yoon Eun Hye) to pretend to be his gay partner. Trouble starts when Han Kyul begins to fall in love with Eun Chan... This romantic comedy was quite provocative when it aired in Korea with its topics of homosexuality. However, Coffee Prince went on to win many awards, including 2007 MBC Acting Awards for Yoon Eun Hye and Gong Yoo, as well as the best TV drama award in the 2008 Korean Producers' Award. It has aired throughout Asia, with special popularity in the Philippines, where Martin Nievera sang the theme song "Because of You." It has aired the worldwide from Israel to Zimbabwe.