Successful lawyer Oliver Wendell Douglas (Eddie Albert) longs to leave behind the complications of modern society and life as a Manhattanite, and despite the protestations of his glamorous socialite wife Lisa (Eva Gabor), Oliver buys a farm from swindler Mr. Haney. The couple says goodbye to city life and takes up residence in Hooterville, USA. While there is some debate among the show's fans as to the actual geographic location of Hooterville, one thing is clear: It exists in a state of mind-bending logic and hallucinatory natural laws, and is inhabited by an eccentric population that includes favorite son Arnold Ziffel, a multi-lingual, TV-watching pig. The farm Oliver has purchased is a shambles, the farmhouse in a state of advanced disrepair. Along with hired hand Eb, Oliver tries to make a go at being a gentleman farmer. Meanwhile, Lisa settles in to her new surroundings despite herself, and attempts to bring gracious living and the finer things to the oddball residents of this off-the-map town.