In WordWorld, words come alive, words save the day, and words become a child's best friend.
The Emmy Award-winning children's series, starring Duck and his WordFriends, has been demonstrated by a US Department of Education funded study to improve reading skills. The WordFriends go on comic adventures and face challenges that can only be resolved with the right word. That word is built letter by letter, sound by sound, during the funky "Build a Word" song at the end of every episode. Once the word is built, it morphs into the thing it is and comes alive!
Word building reinforces the pre-reading concept that letters (and their sounds) make words, and that words have real meaning... and power. The series also introduces literacy concepts that preschoolers will encounter as they become readers, such as sounding out letters and rhyming. But most of all, WordWorld helps children get excited about reading and see words as their friends.